This year LILLYDOO launched a communication campaign focused on brand values. The key message is the close relationship between the brand and the consumer; through all the surprises that family life may present, you can always count on the performance of LILLYDOO’s diapers, which accompany the growing baby during different phases.
A video and a photoshoot were the points of the campaign. The main character was a family during its daily adventures, where the LILLYDOO diaper is a guarantee for quality and performance.
The development of the campaign was on Instagram, involving some of the most influential families that, with their contents – stories, reels and posts – interpreted the campaign values, showing how the brand became a loyal companion in the growth of their kids and the family’s adventure.
