Studio Nazari

Between lace and essences: the launch of the new EDP ERMANNO SCERVINO LACE COUTURE in the heart of Milan's fashion district.


Nov 2022

Lace is the emblematic and essential fabric of the Maison Ermanno Scervino through which the values of the most ancient tradition of craftsmanship meet contemporary savoir faire, evolving into a sophisticated, sensual and pure femininity: an ode to an elegant, yet daring woman. Ethereal, transparent and light or full, intricate and sensual, lace is a versatile fabric with which the Maison Ermanno Scervino loves to experiment, delineating in each collection the identity of a new woman, capable of daring and who does not want labels. To celebrate Lace Couture-the Maison's new EDP-we chose the Florentine brand's Showroom in the heart of the Quadrilatero d'Oro. The beauty editors of the main Italian magazines were able to discover a floral and luminous, elegant and feminine fragrance also through the incredible clothes that are the result of the most skilled tailoring craftsmanship and constantly cutting-edge technical skills. An exciting journey in the name of Made in Italy and tradition.