MAX&Co., the historic Italian Brand founded in 1986 by Max Mara Fashion Group, has signed an international licensing and distribution agreement with the Venetian perfume company Mavive for its first fragrance line.
Previewed on Sunday, September 29th at the TFWA World Exhibition & Conference 2024 held in Cannes, this line is the result of the collaboration between the two companies.
The new partnership arises from the synergy of two outstanding entities that share an international vision and have distinguished themselves in the global market thanks to their ability to innovate while remaining true to their own identity.
