ALPS, the new lifestyle brand owned by Mavive linked to sustainability, olfactive innovation and the natural universe is an innovative project of Unisex and Made in Italy fragrances and body-care products made by selecting the best raw materials with mood-enhancing formulations.
The entire line uses sustainable ingredients and provides Alps Life Pure Sensations through scientifically tested fragrances. The new brand in fact makes use of neuroscience: thanks to a unique technology, its olfactory notes have a positive impact on our feelings and emotions.
In fact, the partnership between the Mavive company and the Givaudan essence house - which has been dedicated to neuroscience for over thirty years - has enabled the use of the innovative VivaScentzTM and MoodScentzTM technologies, which aim to help consumers achieve a holistic sense of well-being.
On the occasion of the official launch of the brand (21 and 22 May 2024), we invited the Italian press - from the beauty sector, but also travellers, design, sport - to a total immersion in the heart of the Dolomites.
During our stay in Cortina, we were able to convey and relive the entire philosophy on which ALPS is based, enjoying the natural benefits and majesty of the scents of the Alpine forests, focusing on sustainabilitỳ as a core value and, of course, olfactory innovation.
A real journey of sensations, to ‘breathe in’ wellness and love of the outdoors. The press was able to get to know and appreciate the new brand by testing it on their own skin in the SPA of the Rosapetra Resort, and then try their hand at an olfactory walk with two expert mountain guides, who illustrated the wonders of the woods starting from Rio Gere up to the Malga Brite de Larieto, where guests were able to enjoy an enchanting panorama of the Ampezzo basin.
