Oknoplast, a leading manufacturer of PVC and aluminium windows and doors, continues to differentiate itself not only through the quality of its products, but also through its ability to communicate in an innovative and attractive way.
The new video campaign, called ‘Small Dramas! Big Solutions!’, highlights in a new way glass, handles and functional window components, often taken for granted but crucial to Oknoplast's experience and design.
Through five short, entertaining and visually striking videos, created with the digital agency Lotrèk, the accessories become the stars of unexpected everyday scenes, with targeted payoffs. The multi-channel campaign, disseminated online, aims to strengthen the brand identity, the recognisability of the accessories and the involvement of the public.
The campaign, spread online on Oknoplast's official channels, represents a further step in the brand's communication strategy, with the aim of strengthening brand identity and increasing audience engagement.