50 years of dreams, adventures, and magic. To celebrate this important milestone, Gardaland Resort has kicked off an extraordinary season, full of new features designed to excite every type of audience. Once again, we had the honor of supporting our longest-standing client in the communication journey that accompanied the Park's opening.
From the communication strategy to the production of photo and video content, we were committed to enhancing each of the 5 new features of this special season: Animal Treasure Island, an exclusive Merlin IP world premiere at Gardaland; Dragon Empire, the new themed area dedicated to the ancient traditions of the Eastern world; the Bim Bum Bam Live show, which marks the return to Gardaland of the legendary Uan, the mascot of the iconic 90s pop culture program; A.I. The Future is Here, the innovative show dedicated to the human-technology relationship; and Prezzemolo and the Mystery of the Hidden Worlds, a new 4D cinematic adventure.
In close collaboration with the internal PR and Marketing team, we contributed to the organization of the official press conference, taking care of every detail to offer the media an engaging experience within the Park. Our work ensured broad and strategic media coverage, with differentiated content for print, radio, TV, and digital.
We are proud to have been a part of this unique season, helping to tell the story of an anniversary so full of emotions, past and future. Gardaland awaits you for a truly memorable year!
